Client: Wunderman

This video was commissioned by SAFRA as part of a campaign to commemorate 50 years of National Service. The campaign calls upon Singaporeans to come together to express our appreciation for our past and present national servicemen through a salute. This simple but meaningful gesture is thus the centrepiece of the video, which was played at the launch of the campaign, as well as at SAFRA clubs islandwide.

SAFRA NS50 – ‘Salute’



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